Do you ever think about the first impression you give?
I’m guessing not very often. Maybe you might think about it for a first date or a job interview.
Most of the time though, I bet you never think about it.
You might be thinking right now ‘Ed, why does it matter? Shouldn’t people be caring more about substance? Shouldn’t we NOT judge a book by its cover?’
We shouldn’t do…….but the cold, hard reality is……….we do.